What is digital transformation?

Digital transformation can be hard to define as it varies a lot from business to business. While it is difficult to define, it does mean much more than just the digitalization of business processes. It is the changing of existing business practices, and the creation of entirely new business practices. This process requires the commitment of the entire organization, right down to the last employee. Digital transformation can also involve a cultural change as how doing business is reimagined. Digital transformation also transcends classical roles like marketing and sales, and gives your business a new way to engage with customers.

Strategic Thinking

There is no need to wait for the future to transform: especially not for a small business. Small businesses today can be set up to become future proof. Choosing scalable solutions will give you flexibility and adaptability without the extra costs. With digital transformation being at the core of your 5-year strategy or your 10-year vision, you can ensure your business will last.

How to have a successful transformation

To have a successful digital transformation, your focus needs to be centered on the customer. Digitalization can be used to make your work simpler. With digital transformation, you add value every time you interact with your customers. Data can be used as both a convenience tool and as a source to inform every business decision you have to make. Frameworks exist to guide you towards and help you implement digital transformation.

To succeed, you need to ask yourself: “What is the potential of my offering and process?” and “How can I maximize it to have a better and more personal customer experience?”